Standard Life
Lifetime Allowance Film


Pensions and changes to how and when you can access your money – and the consequences – have been pretty high profile recently. And it affects us all, so when Standard Life, the UK's leading pension provider, was keen to explain the latest legislation in a more interesting way to its current and potential customers, we were all ears.

Working with the team at 60 Watt advertising, we created an animated film, with voiceover, which cuts through the jargon to the very heart of the subject. In easy-to-understand, digestible chunks, the film explains the challenges that pension holders might face in the coming years and provides solid, neutral advice.

The team created this film in Adobe After Effects, with original assets produced in Adobe Illustrator. Initial storyboarding meant our clients were able to see specific imagery before the heavyweight animation got going. The process included the opportunity for regular 24/7 feedback through our online review channel. Our clients love this service, as they can view and comment on project progress wherever they are - whatever the time.

Standard Life launched the programme recently, and viewer feedback has been extremely positive, with "clear", "concise" and "stylish" being some of the adjectives used to describe it.

Find out what our clients think


20/20 Productions Europe Ltd
181 Pleasance
Edinburgh, EH8 9RU
t: +44 (0) 131 668 2020
e: hello@2020productions.com

Registered Office: 181 Pleasance
Edinburgh, EH8 9RU

Registered in Scotland No: 127480

Proud to be Inverstors In People Proud to be Inverstors In Young People Proud to be part of the Institute of Internal Communications Proud to be part of Edinburgh Rugby Business Club

Sign-up to our newsletter today

20/20 Productions
350 Townsend Street
Suite 425
San Francisco, CA 94107
t: +1 415 546 2020
f: +1 415 546 2025
e: contact@2020productions.com

British American Business Council - North California GlobalScot British Benevolent Society

Registered Address:
Z0/Z0 DMCC, Unit No: 2350
DMCC Business Centre, Level No 1
Jewellery & Gemplex 3,
Dubai, United Arab Emirates

Company Registered & Licenced as a FREEZONE Company under the Rules & Regulations of DMCCA

International Live Events Association GlobalScot British Business Group