Royal London
Would you trust a stranger to give them a hug?


Royal London approached our team to help create a short and engaging video for their employee roadshows around their core value of 'Trust'. The video was to show how vulnerable clients may feel putting their trust in the company and spark conversations of what trust means to them and what simple, everyday methods could be introduced to deliver trustworthy services.

To drive home these ideas, one of Royal London's own employees volunteered to stand, blindfolded, on the streets of Edinburgh, holding a sign that said 'Do you trust me, I trust you? Give me a hug'.

Filming took place on one day in Edinburgh. Locations were important as high footfall was paramount. The challenge was coverage – we could not predict how people would react, whether they would step up to the challenge or not engage at all – so we decided to cover it with two compact hand-held cameras. This format allowed us to capture a variety of emotive close-up shots of reactions and wider establishers, which we could then weave into a story with progression.

The final video highlighted the value and impact of trust; how it can be tentative and hesitant at first, but, if you don’t give up on building it, it can lead to something unexpected – like being swooped up into a massive group hug by a dozen nice strangers.

"We were delighted with the impact of this particular video and felt it brought real value to the event. Thanks to everyone at 20/20 for producing such a great film."


Fionnuala Dowie, Head of Internal Communications, Royal London Group

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20/20 Productions Europe Ltd
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