South Ayrshire Council
Reckless Driving Wrecks Lives


Picture the scene… it’s the morning of your child’s 17th birthday, they have their provisional licence in hand, their driving instructor pulls up for the very first time. The excitement they feel is beyond comprehension. Several lessons later, their instructor utters the words they’ve been longing to hear but those that fill you with fear… ‘it’s time to put in for your test’. The test day comes and approximately 40minutes later, if all goes to plan, they have a licence to drive.

However, many young drivers are easily carried away by the enjoyment of their new skills and confidence, and may exceed their experience and judgement. It’s fact that 23% crash in their first two years of driving.

Led by South Ayrshire Council’s Community Safety Partnership, the ‘Reckless Driving Wrecks Lives’ initiative aims to improve young driver and passenger behaviour by instilling an increased sense of responsibility for themselves and others. Held at the Odeon Cinema in Ayr, this presentation was delivered to approximately 2200 secondary school students, from across Ayrshire, about to embark on their driving career.

This event tells the story of a real life traffic accident. A video reconstruction, produced by 20/20 Productions, is interspersed with on-stage, real-life testimonies from serving members of the emergency services and, more poignantly, a casualty of such circumstances. A film from a young driver serving a prison sentence for his actions follows.

Creating an up beat, party-like atmosphere led the audience to think they were in for a good time, but they were soon brought back down to earth with a bang. Listening to real-life, hard-hitting messages, in a deliberate stark environment created a chilling atmosphere, allowing time for the audience to think about their future actions and how they could affect the lives of those around them.

Over the seven years we have been involved, independent studies indicate that Reckless Driving Wrecks Lives is having a significant impact on those attending.

Find out what our clients think


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