Argyll & Bute Council
You know that project that gives you a whole new perspective? You live in Scotland yet spend very little time thinking of how amazing it is - mountains, lochs, and scenery for every appetite. Our digital team definitely got a reminder when building the Paddle Argyll website.
Our designs utilised specific elements from the sport - scenic imagery and people participating - as well as a colour palette that complimented the existing brand.
The main aim was to promote the Argyll Sea Kayak Trail to both weathered enthusiasts and novices looking for something that bit different. As complete novices ourselves, we had the knowledge (or lack thereof!) to make it accessible to all. Using our bespoke content management system, Control Tower, we created a site that was engaging, informative and easy to navigate. Our handy ‘download centre’ meant that information such as maps, stop-off points and weather reports could be stored on hand, ready to use at a moment’s notice.