GPCA / RBI
GPCA 8th Annual Forum

Once again, our production team found themselves clocking up the miles when they headed out to Dubai to produce the Gulf Petrochemicals and Chemicals Association's 8th Annual Forum on behalf of RBI.

Along with the technical support package for the overall event, we introduced a number of additional mechanisms to ensure a cohesive, innovative approach to the challenges of communicating with such a large, widespread, diverse audience, including:

'GPCA TV' - we built a TV studio in order to film interviews with attendees, presenters and key players within the industry. The interviews were shot and edited on-site, then distributed via the cloud across the entire event site to playback screens.

'SmokeSignal' - bespoke digital signage to communicate key messages and instructions in an engaging and informative way. Another feature of this communication method was the ability to access social media, including live twitter feeds for the GPCA hashtag.

'Curtain Raiser Video' - opening the event in spectacular style, this three-minute animation was themed around 'Innovation in the Petrochemical Industry', and set the tone for the event as a whole.

The Welcome Dinner saw invited guests enjoy a spectacular three-minute fireworks display over the Burj Al Arab and 2,500 metres of pea lights strung overhead to make a canopy. Both did a great job of creating a beautiful and memorable outdoor event.

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