11th Annual Forum 2016
For the GPCA 11th Annual Forum each year, our client aims to surpass the size and quality of preceding events, presenting us with an opportunity to exercise our creative flair.
Our objective was to create a smooth running event and creative platforms for all communications. Held over three days and spanning three conference halls, three five-star hotels and an outdoor dining arena, this event comprised plenary and workshop sessions, an exhibition, hospitality suites, registration area, business centre zone and two gala dinners.
Along with the technical support package for the overall event, sourcing and managing suppliers and filming all the activities, over the years we have introduced a number of additional mechanisms, such as our Smoke Signal product, to ensure a cohesive, innovative approach to the challenges of communicating with such a large, wide-spread and diverse audience.
Over the past three years, our creative team have evolved the Curtain Raiser – a key element of this event – to become a spectacular opening piece to the proceedings. Incorporating many of the latest techniques in animation, we created a piece that looked to the future for the petrochemical industry and the world in general.