GE Oil and Gas
GE Oil & Gas’ Annual Meeting is held each year in Florence, and is considered a must attend event for professionals from across the global oil and gas industry to get together and explore a range of important issues and opportunities facing the sector. Attendees are also given the chance to hear from speakers representing a broad industry spectrum, from oil and gas companies, to policy makers. It also provides the stage for different business areas of GE Oil & Gas to showcase their portfolio of cutting edge technologies.
The communications team for the North Sea region were tasked with producing a showcase for their Subsea product portfolio, with the original idea of a “pop up shop” style. We took that idea back to the office and worked through how we might best deliver to the brief.
Key considerations were limited space and tight timescales, so we needed to be able to produce a concept that was not only scaleable but also had plenty of ‘wow factor’, enabling it, and our Client, to stand out amongst very distinguished company.
The main challenge was to identify a mechanism that would attract and engage the passing delegates in the networking periods between the technical presentations, encouraging them onto our Client’s exhibition stand in order to initiate a dialogue on their Subsea offerings.
The solution was to utilise a display technology called PufferSphere.
This allows for a 360 degree content delivery system that is interactive and has incredible ‘kerb’ appeal. Through use of touch technology the image within the sphere rotates and at the touch of a finger displays content on its surface. To enhance and share the audience’s experience, we also designed the stand with a large, more traditional repeater screen, linked to the PufferSphere technology, and mirroring the content delivery experience.
Visitors were attracted to the large sphere showing an underwater environment with the GE Oil & Gas products in situ. They could rotate the sphere to find different pieces of equipment and, by touching them, display informational videos, animations and technical details, which they – and others in the area - could view on the sphere or on the screen.
Working with the venue’s production and build team, we designed the exhibition stand to both ‘fit in’ and ‘stand out’ in the existing exhibition design.
This approach was a real success, attracting a large number of visitors and very positive feedback from both users and Client on an original and engaging way to show highly technical content in a new and innovative medium.