Press Release - Investing in 4K camera equipment
Published on Digital Production Middle East on June 2, 2016
Dubai-based creative communications company, 20/20 Productions, has invested substantially in new 4K film equipment to provide the highest quality film output for its clients.
Providing its clients with creative ideas, expertise and the latest digital technologies available, demand for high quality video output has never been higher at 20/20 Productions and the company’s latest investment is designed to meet this demand.
Speaking about the new technology investment, technical manager, Mark Neil, explained: "Quality is really important to us at 20/20 Productions, which is why we are now committed to using 4K technologies to ensure that we give our clients the best results in capturing film. Until now you've seen 4K, shot on a logarithmic gamma curve, through such high quality optics and professionally graded, you can't really imagine quite how filmic this can look. Our latest acquisition, alongside our enhanced video workflow, allows us to once again raise the bar in terms of what we can deliver for our client’s films."
Neil continues: “There is a real push now for using 4K technologies. In Dubai and San Francisco, where we work with some very large multinational clients and events including Tesco Bank and the Annual GPCA Forum in Dubai, 4K capabilities will allow us to lead in new technology and provide unprecedented scope in the work we create for them. This standard of camera quality is widely respected by the film and video production industry. Therefore, it is
going to become the standard format in the future."