Secrets of Success
Published in BC Business Content August / September 2017 issue
Secrets of Success – Interview with Alastair Scott
Q1. How did you get into your role?
I began my career working in Theatre, and after freelancing in Production for a number of years, I launched a Company in 1990 with long term friend, Andy MacKay. When he moved to the US in 2002 to run our business there, I became MD of the European business.
Q2. What is your proudest achievement?
Being part of teams that have delivered hugely successful projects always filled me with pride – sometimes high profile – Eurovision, British Fashion Awards, United Nations – sometimes lower profile – but always rewarding. Seeing my team grow and develop has always made me very proud.
Q3. Where would you like to be in 5 years time?
In five years I would hope the business has grown yet again, and that frees me up to look more at new markets and new opportunities. The world is changing quicker than ever before, and I love the challenge of, not just keeping up, but leading the new wave.
Q4. What is your biggest passion (in and out of work)?
In work my biggest passion is seeing our diverse creatives coming together to produce something special. I love seeing that (especially when I’m not part of it – which might sound odd). Whether it’s film, an event, a digital product or a piece of creative artwork – or all 4 – it’s what gets me up in the morning.
Out of work of course I’m passionate about my family - making sure they are looked after and that my kids grow up with good values, and a good education, and a happy home. I like motorcycles, cycling, drumming, gardening and red wine. Not in that order though…
Q5. How do you wind down after a busy day at work?
My family, garden, bikes, PureGym, dog, all help wind down at the end of the day – again sometimes helped along with a glass of red.
Q6. Who has been the biggest influence in your career?
I’ve been influenced by people all through my career – mostly older than me – but not all. My first boss – a real technical perfectionist. My current mentor – a real people person. I worked with a Creative Director for many years who I hugely admired and have tried to emulate from a creative side.
I have stayed in touch with these people for many years and they still play a part in my attitudes to work. Even though they might not know it.
Q7. What is the best piece of advice you have been given?
My Dad always jokingly said ‘make as many friends on the way up – ‘cos you’ll certainly need them on the way down’. I liked that, and if I ever need anything I have luckily made a lot of friends in our industry! But my other favourite piece of advice I was given was ‘make sure everyone in your team is better than you’. I know that this is true!
Q8. Describe your approach to work in 3 words?
Honest. Demanding. Thoughtful.