2018 internal communications best practice

2018 internal communications best practice

2018 internal communications best practice

Thanks to advances in cloud technology, companies are more flexible than ever. Businesses are increasingly offering their employees the option to work remotely, not to mention the fact it has made it easier, and more cost effective, to operate satellite offices and run businesses from more than one location. When you also consider that the retirement age is increasing and more millennials are entering the workforce every year, it’s easy to see why today’s workforce is more diverse and disparate than ever.

This brings with it huge business benefits, including access to a wider talent pool, but it also has a knock-on effect on how companies handle internal communications and manage employee engagement.

As an agency that has worked across many different sectors, we know more than anyone just how important it is to establish internal communications best practice.

Here’s where to begin:

Ensure consistency of communication

The purpose of internal communications is to keep your employees up to speed and invested in the business. It is important that employees understand how their role impacts the overall success of the business.

Increase staff buy-in by being open and honest about results and performance of the business, on all levels across the business from Senior Management to your more junior employees.

Tailor your platform

The chances are, different members of your team will prefer to be communicated with in different ways. Whether that’s through email, live events, text, WhatsApp, video message, Slack, or a good old-fashioned phone conversation, you’ll need to ensure you tailor your method of communication accordingly. Understand what platforms your employees are most engaged on and ensure that you communicate with them that way. It’s more time consuming in the short term, but your employees will thank you for it.

Face to face still matters

In the current tech savvy climate, it can often be forgotten that human contact is still fundamental to employee engagement, and therefore productivity. Organising away days, weekly team meetings, a business-wide conference, or one-to-one meetings with line managers is fundamental when it comes to internal communications best practice.

Empower your managers

Ultimately, it’s your senior team that is responsible for delivering internal communications across your business, but research has found that this group are only poor or adequate communicators. Buck this trend in your business and help them become more effective communicators. Provide them with the right training and support and empower them to deliver your message to your most important stakeholders, your employees.

Giving a role to non-management level employees when it comes to taking responsibility for internal comms can achieve staff buy-in and support as well.

Measure and optimize

There is no point in making decisions on internal comms if you don’t then measure the results and act on them. For example, moving all internal comms online will only deliver the right results if all of your employees access those online channels – conduct a survey and establish how your employees like to be communicated with. Then keep on top of it.

It’s no secret that happy employees are more engaged and therefore more productive. But what so many businesses fail to realise is that the biggest blocker to productivity in the workplace is poor internal communication. It drains the free-flow of ideas, staff cooperation, innovation, and ultimately negatively impacts your bottom line. Follow this internal communication best practice and get it right in 2018 and beyond.


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2018 internal communications best practice
Written by Alastair Scott

Managing Director at 20/20 Productions

20/20 Productions Europe Ltd
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